Customer and Member Growth

In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas.

COVID-19 is first and foremost a human crisis, requiring companies to protect their people.

Customer loyalty is the measurement of a customer's likelihood to do repeat business with a company or brand.

Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.

December 18, 2022

I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

December 18, 2022

Beyond points and “likes”. True loyalty creates value for the customer and sustainable, tangible growth for the business.