Meet the Differly Team

We are a group of senior operators and advisors who work together to help organizations navigate change, adopt technology, and grow with confidence.

Our team brings deep experience across strategy, technology, change, and customer growth, and we scale around the challenges our clients are facing.

Angela Hopper

Change, Adoption & Readiness
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Angela helps organizations navigate the impact of large-scale technology transformations with a focus on people and culture. She has guided diverse industries through complex change initiatives, ensuring strong stakeholder alignment and smooth transitions.

Dan Guenther

Operations, Innovation & Strategy
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Dan helps organizations introduce new products and services while streamlining customer and member facing operations. He has guided financial services, telecommunications, and healthcare companies through transformations that create differentiated and profitable multi-channel experiences.

Daniel Eduardo Dominguez

Business Analysis & Operations
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Daniel helps organizations turn ambiguity into clear, actionable decisions that drive operational improvements. He has guided diverse sectors through process design, data strategy, and the successful adoption of new technologies.

Donna Ringrose

Operations, Innovation & Strategy
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Donna helps organizations revitalize brands, optimize operations, and foster high-performing collaborative cultures. She has guided partnerships between large enterprises, universities, and government bodies with a focus on strategic growth and customer-centric innovation.

Erin Blaskie

Growth, Digital & Marketing
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Erin helps companies build strong brands and implement go-to-market strategies that enable sustainable customer and member growth. She has guided startups, scale-ups, national associations and enterprise brands in maximizing their digital marketing performance.

Holly Bird

Growth, Digital & Marketing
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Holly helps organizations leverage digital strategies and technology to improve customer experience, marketing impact and operational efficiency. She has guided sports federations, consumer goods, and tech startups through go-to-market planning and rapid scaling.

Ian Clark

Operations, Data & Business Systems
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Ian helps organizations solve challenging business problems and drive bottom-line impact by leveraging data and digital technologies. He has guided retail and B2C environments in dramatically improving their operational efficiency and data-driven capabilities.

Ilana Gregory

Change, Adoption & Readiness
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Ilana helps organizations foster customer-centric innovation and manage the cultural shifts required for successful transformation. She has guided global technology companies in breaking down barriers and driving a sustainable growth mindset.

Isabelle Perreault

Founder and CEO
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Isabelle Perreault is the Founder and CEO of Differly. She leads the firm’s strategy and growth plans bringing over 20 years of go to market experience, innovation and growth expertise. She launched Differly to help Canadian businesses modernize, adopt the right tech and increase their capacity to innovate.

Jay Payette

Technology, Strategy & IT Governance
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Jay helps clients maximize the value of their technology investments by combining a thorough technical background with strong business acumen. He has guided Fortune 500 companies and public sector organizations through complex, transformational IT projects.

Jen Batley

Growth, Operations & Strategy
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Jennifer helps organizations advance operational and customer experience strategies from vision to execution. She has guided global companies through metrics-driven operational change and complex collaborative initiatives to generate high-impact results.

Josée Perreault

Social Media & Content
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Josée helps businesses reach and engage their audiences effectively with comprehensive social media support. She has guided broadcasting, arts, and varied businesses through successful brand launches and content strategy implementations.

Lauren Thibodeau

Growth, Change & Adoption
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Lauren helps organizations execute customer-centric, metrics-focused strategies that result in sustained revenue growth. She has guided software companies and professional associations through complex change initiatives and organizational scaling.

Lisa Strangway

Social Media & Content
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Lisa helps organizations execute strategic marketing plans and create memorable campaigns from start to finish. She has guided sports organizations and international event committees through content marketing and community engagement.

Michael Gladstone

Technology Strategy & IT Governance
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Michael helps organizations solve complex business problems by leveraging tailored technology solutions. He has guided not-for-profit and for-profit sectors through technology project leadership and strategic IT management.

Nada Darwiche

Growth, Innovation & Strategy
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Nada helps businesses implement strategy and manage change to deliver sustained, bottom-line benefits. She has guided large enterprises across the financial, retail, and transportation sectors through process improvement, service innovation and program management.

Patrice Belmonte

Growth, Innovation & Strategy
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Patrice helps B2B tech organizations build and transform marketing teams, go-to-market strategies, and messaging. She has guided early-stage startups and global companies through cross-functional alignment and marketing operations.

Rekha Sharma

Technology Strategy, Data & IT Governance
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Rekha helps businesses craft comprehensive technology and data strategies aligned with their overall business objectives. She has guided technology and enterprise organizations through technology transformation, operational optimization, and data strategy roadmap execution.

Scott Nowlan

Operations, Innovation & Strategy
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Scott helps formulate and lead change agendas focused on people to improve organizational effectiveness. He has guided wholesale, retail, and public sector organizations through large scale technology transformations, eCommerce innovations, and operational optimizations.

Steve Coppola

Digital & UX
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Steve helps organizations design thoughtful, user-centric solutions that translate to increased customer loyalty and profitability. He has guided major financial, logistics, and consumer brands through digital strategy and intuitive multi-platform experiences.

Todd Coopee

Technology Strategy & Execution
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Todd helps organizations leverage technology and digital solutions to meet strategic marketing, operational, and sales objectives. He has guided healthcare, manufacturing, non-profit and government sector organizations through large IT infrastructure, e-commerce and technology platform modernizations.

Tracey Clark

Growth, Innovation & Strategy
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Tracey helps organizations navigate executive challenges with deep insights, facilitation skills, and innovative business leadership. She has guided entrepreneurial ventures and community foundations through sustainable business practices and strategic growth.

Vicky Freed

Growth, Strategy & Innovation
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Vicky helps organizations leverage their customer and organizational data to transform performance and develop loyalty strategies. She has guided diverse markets and sectors through data-driven marketing, analytics, and business growth.