Customer & Member Growth

Customer experience is everyone's business.

Your customers, and your prospective customers, will interact with your brand on multiple channels, expecting consistent service and personalized conversations. Your challenge, and your opportunity, is to proactively manage and shape your customer’s journey. We help you identify your highest growth potential customers so that you can develop a tailored and segmented growth strategy.

We have helped organizations in various industries, from retail, grocery, manufacturing, and associations. We have built customized strategies that allowed them to rethink and redesign their customer experience and improve customer retention and growth.

We have several services to help fuel customer and member growth:

Review and optimize customer acquisition and retention strategies and touchpoints.

Map your customer or member journey to identify customer pain points and opportunities.

Customer data audit and segmentation strategies to boost growth

UX and conversion audits

Marketing strategy review and development

Marketing and sales operations enablement: tech stack reviews, vendor selection and recommendations

Content marketing strategy and planning

Featured Services

Change & Readiness Workshop

We know that 70% of change efforts, particularly those related to technology implementations, fail to achieve their intended outcomes. Our workshops build innovative organizations that don’t just promote change, they drive it while mobilizing others to do the same.

Learn more about our one-day interactive workshop

Customer Journey Mapping

We map out how customers interact with you via your people, technology, tools, channels and touchpoints. This will help you gain clarity on the gap between the experience you want to provide – the one you’re providing.

User Experience (UX) and Website Audits

Custom made for digital channels, we ensure you are focusing on solving the right problems for your customers, and removing barriers for them to have an exceptional experience with your brand.

Customer/Member Data Strategy

The team at Differly brings deep expertise in all areas of data strategy, management, utilization, governance, and optimization. We help you map your current data maturity against organizational goals and build a road map to bridge the gaps.

Content and Growth Marketing

We have helped hundreds of organizations, startups and scaleups, as well as associations, generate a demand for their products and/or services through systematic growth marketing, community building and content planning.

Scaleup as a Service

We help organizations in scaleup mode fill the gaps in their teams, whether they are marketing, customer service and experience, sales, digital or technology teams. Our “wrap-around” services allows you to access highly skilled individuals for project-based work or ongoing fractional roles. We have coached, mentored, served, and worked with hundreds of scaleups over the last few turbulent years. We can help you too.

Virtual CIO, CMO or Chief of Staff

We help associations, including organizations in high-growth mode fill gaps in their leadership teams namely in marketing, technology planning and operations. We will become an extension of your team for a few months, or as long as required. Many of our clients prefer to invest in a highly experienced senior leader on a part-time basis rather than a more junior resource full-time.

Data Strategy and Management

More than ever, data is your strategic asset, vital to business success and a potential source of new value creation.

The collection, storing and processing of data will determine your business’ success and help you manage risk
It could also be a potential liability. We can help you maximize the value of your data, while minimizing risk.
Our proven methodology assesses your current data maturity, identifies gaps and opportunities against your business goals. We build a pragmatic road map that includes governance and management, risk and resilience, people and processes, platforms and tools.

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Robyn Osgood

COO and Managing Director

McMillan Vantage

“The team at Differly has been great; they clearly know their stuff!
They were a collaborative partner in helping us evaluate our needs and develop our technology strategy. They delivered a practical road map for implementation. It’s been wonderful to experience the Differly difference.”

Daniel Pilon, CPA, CA

Director, Membership, Finance and Operations

Canadian Institute of Actuaries

"Differly has been an exceptional partner in our business transformation strategy. They provided instrumental support with several of our strategic initiatives, including digital, member, and organizational performance. I would highly recommend working with Differly."

François robert

Executive Director, Partnerships

Canadian Paralympic Committee

"The team at Differly has been a valuable and collaborative partner in helping us develop a cohesive blueprint for growth and innovation – assessing how to better leverage digital channels, the power of content and storytelling and how to use digital technology for increased impact and value creation with our members, partners and stakeholders."

Dean Smith

Head of Operation

Canadian Dental Association

"Differly has been a true partner in the development of our technology and digital strategy. They also delivered a practical change playbook helping us to gain buy-in, manage resistance more effectively and increase our odds of success when embarking on large shifts across the organization."

Scott Lawrence

Chief Operating Officer

Health Craft Products Inc.

"Differly has brought experience, capacity, energy, and focus -what’s more, they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what’s next but also what’s possible."

Angela Johnston

Content Management Officer

National Association of Federal Retirees 

"Differly was a wonderful partner in helping us uncover new growth opportunities. The team delivered a comprehensive yet pragmatic digital and member engagement roadmap, helping us determine which areas of innovation would be most impactful to the organization.  "

Alex Pandelidis

Manager, Customer Lifecycle Marketing

Royal Canadian Mint

The Differly team helped the Royal Canadian Mint (RCM) refine and advance its loyalty and customer lifecycle strategy at a critical moment for the team.

"Differly provided valuable insights on new opportunities for growth and how to execute against them. Working with Differly was a very positive and rewarding experience! "

Linda Ludwick

Executive Producer and CFO

Rezolution Pictures

"Our company, Rezolution Pictures, is in a high-growth phase. We chose to work with Differly to assess where and how we could leverage technology to enable our growth. The team provided thoughtful guidance and expert advice and we are now working together to implement parts of our road map. We would highly recommend them."