Differly was selected by the Ottawa Airport Authority to spearhead the development of a data-driven website strategy. Our role was to:
- Align the website content strategy with organization objectives and customer needs.
- Analyze existing website challenges and identify integration requirements.
- Identify and confirm stakeholders and audiences and ensure alignment to brand positioning.
- Engage broadly with internal stakeholders to define the website's role; we leveraged the "jobs to be done" framework to ensure the focus was on customers and not technology.
Via this process, objectives were agreed upon and allowed for the creation of a clear vendor-friendly RFP with detailed technical and operational needs.
