Pixostock

The Challenge

Pixostock had a great idea for a scalable business providing high-quality stock photography that leveraged his expertise with both design and cutting edge AI tools. They partnered with Differly to develop a go-to-market strategy: they knew that a well thought out plan for taking their idea to market would allow them to confidently develop the next generation of their product with the greatest chance of success.

Our Process

At Differly we have extensive experience working with start-ups and founders to develop go-to-market plans. We follow a time-tested approach to help clients develop the right product for the right clients at the optimal price and with the requisite marketing support.

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💠Clarify the problem you solve and your UVP

The first step in a go-to-market plan is to align upon the problem you solve, the needs in the market and how you can best compete against similar products or services. We conducted a high level competitive assessment to clarify the unique value being offered by Pixostock.

💠Find the White Space

We then worked together with the Founder to identify the empty space where relative strengths and weaknesses of both Pixostock and its competitors revealed gaps that could be met by the product.

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💠Clarify messaging, validate and test

We then helped clarify positioning and messaging with prospect customers using a combination of surveys and real-world advertising tests. We gathered sufficient data to validate our hypotheses about customer needs and how best to present the product to them.

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💠Develop a Roadmap to a Minimum Viable Product

We then developed a go to market road map leading to a successful launch of a minimum viable product. We worked with Pixostock's founder to clarify the business and pricing models and developed a marketing strategy to guide him towards the next iteration of the product and service.

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"As a founder who had never gone through a formal go-to-market process, Differly’s approach was truly eye-opening and thoughtful. It was an absolutely essential step before launching Pixostock. I learned so much and continue to use insights from the project daily. I can’t recommend their GTM service highly enough for any startup looking to maximize their market entry."
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‍- Steve Coppola, Founder, Pixostock